MKTG, a lifestyle marketing agency, thought of us to produce their idea: shooting a TV ad in black and white using red as the main colour in each of the scenes. The idea sought to highlight the brand identity combined with the contrast and impact offered by greyscale.

We developed all the art direction and photography for this shoot from the agency’s storyboard. With the help of our collaborators, we managed a team of 35 people for several days of shooting, all synchronised to produce a spectacular piece that took the form of a TV ad with different versions depending on the channel and broadcast time.