The campaign for GOBIK WARM SERIES 2022 has been in the making since October: concepts, creative ideas, locations, riders….

At the end of January, we started with the first of the 5 parts the campaign was divided into: shooting all of the products that Gobik was preparing for the summer season.

As is usually the case, we had to shoot summer clothing in winter. And to do that, we had to look for a location where we could have an early summer. This time we chose the coast of Alicante and Murcia. And whether by luck or otherwise, we found what we were looking for: really sunny days and temperatures that made it seem like August.

Shooting took 4 days, two of which were with riders Samuelle Porro and Giada Specia, and the final day was with Manel Esparza and Mireia Simó.

The result was hundreds of photographs delivered and processed to cover the whole launch campaign for Gobik’s new releases.