Gobik Unity: The minimum essential

Gobik unity

Launch Campaign

Unity is born from the very essence of Gobik, heir to everything we once dreamed of The love of detail and the feel of the fabrics grow with the harmony of the roots

A union of garments with unrivalled technical and performance characteristics

A selection where the purity of his monochromatic, leisurely and minimalist patterns are materialised in the form of immortal pieces.

The aim of this proposal is to look for the character that defines each person in this sport. Their expressive body language. We are based on simplicity as the axis of communication and we seek to transmit through video and photography from the basic and essential.

Why cycling is about being alone with your thoughts,

Only you know what you are capable of,

Only you listen to yourself,

Only you know how much it hurts,

your strengths

Your weaknesses…

You, the bare minimum.

Crew

Director:

Horacio Cabilla & Ari Oña

DOP:

Ari Oña

Photographer:

Marc Sánchez

Camera:

Horacio Cabilla, Ari Oña

Production Manager:

Laura Ortiz

Runner:

Rodrigo Jimenez

Riders:

Maria Kitunovich; Evelyn Lamberto; Szaza Flora; Fran Catalán, Gonzalo Ramírez.

Production Company:

RestArts Studio

Client:

Gobik Wear

Edit & Color:

Lucas Hope

Music:

Eli Ben Avi

Location:

Islas Canarias

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