Telling stories through our lens in order to excite people has always been our goal.

And Gobik Wear, with whom we have already produced many of their campaigns, commissioned us a really special campaign for Black Friday: OFF STORIES.

This campaign consists of three videos with three very different stories; three unique stories which a brought together a passion and love for cycling. Three stories that bring together the values conveyed by Gobik.

To carry out this campaign, first of all, we did a field study to discover the stories related to cycling that were different to those we are used to. Next, we contacted each of them to find out a bit more about them and be able to imagine how we would tell their story as faithfully as possible.

This research led us to Mari Carmen, Sergi, Jaume and Roger. Four people with very specific stories that truly moved us. With this, we organized 4 days of filming with a team of four people which took us from sunrise to sunset, listening to their respective stories.

We would like to thank the 4 protagonists from the bottom of our hearts, for making us feel part of their stories. We are also grateful to Gobik for placing its trust in us and believing that another type of communication is possible.