DYE is a change, it’s a cry to the world, it’s transition.

New Gobik launch for the summer 2023 campaign by Horacio Cabilla.

In this audiovisual production the objective was very clear: to escape from a cyclist on a bicycle and focus on the essence of this sport, the origin of everything through video and photography.

A declaration of intentions, which will mark the history of the next summer collection. Inspired by the ancient technique of tye dyeing fabrics, reinterpreted and adapted with colours that seek a fusion with nature. Pastel colours with touches of intensity will give rise to a radically different collection.