BH eBike launch campaign iLYNX+

BH iLYNX

Launch Campaign

iLYNX, a before and after that revolutionised the BH universe.

Our proposal was based on showing the fraction of a second that occurs when you have the first contact with iLYNX. That imperceptible instant in which body and mind enter a “limbo” and life stops in a dreamlike, even spatial world.

We play with the transportation that the bicycle brings us between an everyday life, passing through space, and arriving at the riding moment of greatest enjoyment in this sport.

To represent “limbo” we generate spatial, abstract and even divine environments.

We create photographic and audiovisual content in a day and night riding environment. We play with zenithal light in search of divinity. We chose a geometrical and white environment typical of a marble quarry. We look for the contrast between the environments by highlighting the bike and working at all times with the sensations that the iLYNX can provoke.

Crew

Director:

Horacio Cabilla & Ari Oña

Photographer:

Sebas Romero

1AC:

Fermin Armendia

2AC:

Victor Julián

BTS:

Carlos Sánchez

Gaffer: